Coca-Cola consumers interact with the company’s brands via a variety of touchpoints. The company has built a global platform to gather information about these interactions and learn more about who their consumers are, their behaviour patterns, interests and attitudes. The platform allows them to drive engagement, loyalty and brand love through relevant conversations, messages and experiences.
What we did:
+ Conducted a full capability assessment to secure delivery budget
+ Defined the product roadmap & feature matrix
+ Gathered needs & requirements from a global set of customers
+ Signed off product requirements for delivery
+ Conducted UAT and signed off each release
+ Defined pricing strategy (brands pay to use the product)
+ Input into & reviewed onboarding and training materials
+ Acted as product evangelist -> educating brands about the product and its benefits
+ Defined product governance processes
+ Managed uptake forecasts & pipeline
